The system of government financing of political parties has to be substantially revised in order to stimulate grassroots engagement and intensification of voter outreach. In order to do this, a possible solution may be to replace direct government financing of political parties and civil society institutions with an introduction of a selective tax that would allow citizens to independently direct a share of their taxes to support a specific party, NPO, or religious organization. In particular, the government may allow citizens to independently manage 0.5% of their personal income tax (this is approximately equal to the amounts that the state currently spends to support parties and NPOs), on the condition that it works out the mechanism for compensation of the lost tax incomes to the local and regional budgets, as well as the taxpayer’s ability to transfer the money to the specific regional branch of the organization. This will create competition not just for  votes, but for the voters’ money